It is said that the definition of insanity is “doing the same thing over and over again and expecting a different outcome”. A vast majority of businesses embrace insanity because they keep doing things in-house because that’s the way it has always been done. The bottom line is that choosing this pattern causes disruption to your organization while wasting valuable resources of time, money and energy. Outsourcing allows you the freedom to concentrate on growing your business and devoting your time to other company responsibilities. By letting someone else do the things you don’t know how to do, or don’t want to do, can be one of the smartest decision you make.